Milkcow is a fast-growing café brand in Korea widely known for serving high-end desserts, food and coffee. It has 50 branches and has expanded to other countries such as Malaysia, Japan, Singapore, China, the US and the Philippines. The first branch in the Philippines opened last December 2014 in Eastwood Mall in Quezon City. The second branch opened in Powerplant Mall in Makati last June 2015 and another one is soon to open at 8 Forbestown in BGC.
One of the best selling items is our premium organic milk soft serve ice cream. Through a careful mixing and stirring process, the ice cream is handmade daily from the highest quality and freshest organic milk. This results in a very smooth, creamy and milky taste that is distinctive and irresistible especially for milk lovers.
To add other dimensions to the taste, we also offer various toppings and gourmet sauces that compliment the milky taste of the ice cream. The most popular topping is the fresh honeycomb that is imported from foreign bee farms. Eating the honeycomb is a delightful experience in itself as the sweet honey flows out and balances perfectly with the milky ice cream. Another popular topping is the homemade macarons that come in a variety of flavors such as butter popcorn, red velvet and pistachio. We serve only authentic French macarons that have the right balance of firmness, moistness and chewiness. Finally, the gourmet sauces we use for our ice cream are flown in from Europe to ensure that only the finest ingredients go into crafting our unique taste combinations. Read more
Interview with the CEO
1) Why do you think Milkcow is such a hit in Korea?
Milkcow is a hit in Korea because it took an existing trend and brought it to another level. Organic milk ice cream was already popular in Japan before it came to Korea, and when it did, the early adopters had simple ice cream offerings. However, Milkcow came up with many interesting toppings and ice cream designs, which, due to their taste, cuteness and creativity, fascinated Koreans. For example, putting cotton candy on top of the ice cream looks really pretty but it also makes the taste unique.
2) Milkcow uses organic milk. Why is that better than regular milk?
Organic milk comes from cows that are allowed to graze on grass that is not treated with pesticides. Furthermore, the cows are not given growth hormones or antibiotics to enhance their milk yield. This makes the milk pure and free from unnatural substances that may irritate or harm the human body. Also, many people can discern the unique taste of organic milk.
3) Some people describe Milkcow as a bit pricey. What do you have to say about that?
There are two main reasons why people may get this impression. The first one is that the serving size is not big, however, this doesn't necessarily correlate to the price. For example, expensive artisan chocolates aren't comparable to the mass-produced ones you buy at the grocery store. The former is much smaller in quantity but is also way more expensive. It is a similar case with premium coffee. For the finer things, quality, not quantity, dictates the price.
The second reason is that people are accustomed to soft serve ice cream being cheaper compared to other ice creams. However, not all soft serves ice creams are created equal. Our ice cream is not diluted and the pureness of the taste speaks for itself. If you break down the ingredients of our soft serve and compare them to those of gelatos and other premium ice cream, we can confidently say that our raw materials cost is as high if not higher. Finally, our ice cream is handmade to ensure that we stay true to our artisan roots and that quality is not compromised. This is naturally a more expensive but worthwhile production process. Read more